Email Marketing RulesEmail’s Not Dead Podcast: The Latest Changes to Email Marketing
Email marketing is constantly changing, which was the driving force behind me writing a 4th Edition of “Email Marketing Rules.” I join Email’s Not Dead podcast hosts Jonathan Torres and Eric Trinidad to talk about the latest edition of my book and the major changes that have happened just since its release…
4 Stakeholders Every Email Marketing Program Has & What They Want
Email marketing is as powerful as it is complicated—and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and priorities. Email marketers have the challenging job of satisfying all of those stakeholders and…
4 Major Factors Impacting Email Marketing Performance This Holiday Season
It’s not enough to have meaningful external benchmarks and solid internal benchmarks. Marketers need the right perspective and context to properly use those benchmarks and to appropriately interpret their current results. That’s especially true during fast-moving peak seasons, like the holiday season for retailers and ecommerce brands. When measuring your email marketing…
Email Opens Are Not Dead: What’s Changed & What’s Not
Email opens have never been an incredibly accurate metric. Our approximation for the reads that inbox providers see, tracking pixel-based opens are deflated by image caching, image blocking, and email clients that don’t render images, such as voice assistants and smart watches. And they’re inflated by pre-fetching—most notoriously by Apple’s Mail Privacy…
The Business Storytelling Show: The Email Marketing Rules to Follow
Some email marketing rules are legally required. Others are essentially required by inbox providers. And still others are driven by the expectations of subscribers. That was the core of the conversation I had with The Business Storytelling Show podcast host Christoph Trappe about email marketing and the 4th edition of Email Marketing…
Your Most Important Job as an Email Marketer Is…
When you saw the headline for this post, what did you think? Perhaps you thought… To get your campaign opened? To get your campaign clicked? To get a campaign conversion? To explore your options for where to put your focus… >> Read the entire post on Oracle’s Modern Marketing Blog
Apple’s Link Tracking Protection: The Impact on Email & Other Channels
First Mail Privacy Protection, and now Link Tracking Protection (LTP). Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned, given how much MPP undermined open rates and made it much harder to only send to engaged email subscribers. However, LTP is mostly aimed at online advertisers, so marketers will generally…
Third Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Loyalty Program KPIs: Measuring Health and Performance
A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics,…
How to Use Apple’s Auto Opens Safely
The most disruptive element of Mail Privacy Protection is that Apple creates a mountain of fake auto-generated open signals to obscure the real opens generated by your subscribers. With MPP adoption at greater than 95%, that mountain is pretty big, especially for B2C brands. Brands’ email marketing programs have been affected differently…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
