Email Marketing RulesSEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?
How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…
Litmus’s Delivering Podcast: Asking the Right Questions
Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood metrics The right email metrics…
Why Preview Testing Every Email You Send Increases Your ROI
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our…
Our Favorite Litmus Reports of 2018
Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics 2018 State of Email Service Providers 2018…
Webinar Recording + Q&A: Key Insights from a Year of State of Email Research
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I…
3 Reasons Brands’ Email Marketing KPIs Are Overly Focused on Engagement
Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are….
Total Retail: Email Marketing’s ROI – Three Insights for Retailers
Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmus’ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times…
Report: 2018 State of Email Analytics
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…
Email Interactivity: Opportunities and Challenges
Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018, and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click…
The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
