Email Marketing RulesGood & Bad Reasons to Consider Switching ESPs
For marketers, changing email service providers (ESPs) is a time-consuming and risky endeavor, so they should be absolutely sure it’s necessary. That was the central message of a panel at the ANA’s 2024 Email Evolution Conference. Throughout the session, I found myself constantly nodding in agreement. Here are some of the key…
The Business Storytelling Show: The Email Marketing Rules to Follow
Some email marketing rules are legally required. Others are essentially required by inbox providers. And still others are driven by the expectations of subscribers. That was the core of the conversation I had with The Business Storytelling Show podcast host Christoph Trappe about email marketing and the 4th edition of Email Marketing…
How to Trim Your Out-of-Control Martech Stack
I couldn’t agree more with Bonnie Crater’s first prediction in her recent MarketingProfs article on the Top 3 B2B Marketing Predictions for 2022, which is that “B2B marketers will trim their tech stacks.” In her article, she says, “B2B marketers will look for opportunities to consolidate and simplify their tech stacks, paring…
The Future of Email Podcast: A Conversation with Chad S. White of Oracle
I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…
How to Simplify Your Martech Stack: 3 Approaches
Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works…
The 7 Factors that Determine Email Deliverability
Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their…
Holiday Marketing Quarterly: First Quarter 2020 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…
On-Demand Webinar: The Future…Delayed – The Forces that Keep Brands from Being Aligned with Consumer Behaviors
The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile-friendly as smartphones became an increasingly common way to read emails. And that’s why…
Why Building Homegrown Email Platforms Is So Out of Favor
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State…
Webinar Recording + Q&A: The Trends & Strategies That Will Shape Your Email Program in 2019
The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join me, Campaign Monitor’s Logan Baird, and Litmus’ Jason Rodriguez, Alice Li, and Bettina Specht as we break down the key insights from Litmus’ 2019 State of Email Report, explain the trends that are…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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