Email Marketing RulesWebinar Recording and Q&A: The Trends Transforming the Email Service Provider Landscape
Email service providers are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Community & Product Evangelist Jason Rodriguez and I share findings from our first-ever State of…
Switching ESPs: What You Should Expect
More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. And more than 16% of brands told Litmus that changing ESPs was a top email marketing priority for 2018. If you’re thinking of switching ESPs, first, be sure to create a solid ESP request…
ESP RFPs: Improving Your Vendor Selection Process
Nearly 5% of brands are very dissatisfied with their email service provider, and another 23% are dissatisfied, according to a Litmus poll. Many of those brands might consider switching ESPs in the months ahead. However, before any brand switches ESPs, they will likely write a request for proposal. A RFP is a…
EEC: The Email Marketing Industry Needs to Think of Itself in Broader Terms
Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally the industry….
What is an email service provider?
That seems like a simple question, but it’s not—at least certainly not anymore. The meaning of the term “email service provider,” or “ESP” for short, has evolved along with the email marketing industry. A decade or so ago, most ESPs were standalone services that largely did one thing: send email. Pricing was…
Report: 2018 State of Email Service Providers
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. But frustrations run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs…
A Snapshot of the Email Service Provider Landscape
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails. Twenty email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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