Email Marketing RulesHow to Overcome Common AI Mistakes [with on-demand webinar]
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements…
Apple iOS 18: The Most Important Changes for Marketers
Centered around Apple Intelligence, the updates and new product features in Apple iOS 18 offer some significant improvements for consumers, including a smarter Siri and a variety of AI tools. While most won’t have a noticeable impact on digital marketers, let’s talk about a few that will: Apple Mail inbox tabs AI…
Why Email Marketers Shouldn’t Bother Fighting the Power
As an email marketer, it can feel like bad things are always happening to us. Apple’s Mail Privacy Protection making it much more difficult to adhere to inbox providers own rules around emailing only engaged subscribers Apple’s Link Tracking Protection making conversion tracking harder for some senders Gmail’s policy of Automatic Extraction…
Is Cold Email Dead?
I was recently asked this question and struggled to give a quick and clear answer. After considerable thought, I realized it’s hard to answer that question because it’s actually multiple questions rolled into one. So, let’s tease this question apart to get at the key issues, including legality and effectiveness. >> Read…
Apple & Yahoo Back 2 Worrisome Trends for Email Marketers
Marketers have reasons to be concerned by the upcoming inbox changes that were announced by Apple on June 10 and Yahoo on June 11. Those changes entail Apple adding tabs to Apple Mail, and both Apple and Yahoo adding AI-generated summaries to emails. Let’s talk in more detail about each and what…
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo. We see these changes as…
Leadership & Fatherhood: An Inspiring Father’s Day Tribute
As a father of three boys (12, 15, and 27), including one with special needs, fatherhood has been a defining influence on my life. So, I am thrilled to join some of the dads at Stripo in sharing how being a parent has influenced my leadership style. For me, being a dad…
What Email Marketers Should Be Upset About
There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated by…
The Biggest Email Marketing Opportunities for B2B Brands
B2B marketers have tons of upside opportunities to improve their email marketing programs. That’s the positive spin on one of the central findings of the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency, which found that B2B brands have adopted a wide range of email marketing trends…
Email Marketing Sustainability: Everyone Can Play a Part
Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint? That was the central question behind “Green Your Emails,” the keynote presentation by Zillow’s Alice Li at Litmus Live last fall. Despite the increasing number of headlines about climate change and extreme weather, it’s…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
