Email Marketing RulesThe Biggest Shifts in Email Marketing Trends for 2025 [with on-demand webinar]
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Marketing, Demystified podcast: The Future of Email Marketing
Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. I join Marketing, Demystified podcast host Jenn Mancusi to discuss these changes and how marketers can adapt. During the 55-minute episode, we talk about: 3:37 – How generative AI is transforming email marketing and…
10 Big CX Ideas for 2025 [with on-demand webinar]
The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Brands must evolve their CX strategies along with these changes—to both avoid massive pitfalls and seize new opportunities. In this blog post and 54-minute companion on-demand webinar, we discuss 10 major changes affecting the customer experience…
What XMail’s Launch Could Mean for Email Marketers
Among the new developments to watch in the email space in 2025 may be the launch of XMail, an email inbox platform from X. On Dec. 15, X Owner Elon Musk said on X that XMail is “on the list of things to do.” In a separate post, he indicated that XMail…
Email Marketing’s Future and Beyond
Named a 2024 Contributor of the Year, I chat with CMSWire about a range of issues that will be critical to marketers this year and beyond, including: The future of email marketing Balancing personalization & broad appeal Improving customer journeys via email Email metrics and insights Overcoming common email marketing challenges >>…
Is Email Marketing’s ROI Sky-High or Irrelevant?
For the better part of the past two decades, email marketing’s return on investment has hovered around 40:1, according to a variety of sources. For instance, a recent Litmus survey of more than 2,000 marketers found that email marketing’s ROI is 36:1. That means the average brand can expect to earn $36…
Email Marketing Developments in 2024 & Their Ripple Effects in 2025
While there will undoubtedly be new out-of-the-blue developments that shake the email marketing industry in 2025, marketers already have to contend with a slew of developments that took root in 2024 and will become more of a force in the year ahead. Let’s look at what some of those developments are. >>…
How to Overcome Common AI Mistakes [with on-demand webinar]
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements…
Apple iOS 18: The Most Important Changes for Marketers
Centered around Apple Intelligence, the updates and new product features in Apple iOS 18 offer some significant improvements for consumers, including a smarter Siri and a variety of AI tools. While most won’t have a noticeable impact on digital marketers, let’s talk about a few that will: Apple Mail inbox tabs AI…
Why Email Marketers Shouldn’t Bother Fighting the Power
As an email marketer, it can feel like bad things are always happening to us. Apple’s Mail Privacy Protection making it much more difficult to adhere to inbox providers own rules around emailing only engaged subscribers Apple’s Link Tracking Protection making conversion tracking harder for some senders Gmail’s policy of Automatic Extraction…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
