Email Marketing RulesInfographic: A Snapshot of the Email Professional
Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. In addition to fueling our State of Email Survey Research Series, those results provide a great portrait of today’s email professional, which we detail in the…
2018’s Email Marketing Priorities and Budget Changes
Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and growing analytics insights. Those email marketing priorities are interesting…
Webinar Recording + Q&A: 2018 Email Marketing Kickoff
Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…
2018’s Biggest Email Marketing Challenges
Companies face a number of email marketing challenges, ranging from staffing to technology to strategy. Litmus polled hundreds of marketers about the biggest challenge, asking them which of the follow issues was hurting their program the most: Lack of quality data, integration, etc. Poor coordination between other departments, channels, etc. Limitations of…
Email Marketing Job Hotspots and Hot Skills
Looking for an email marketing job in the US? Then California, Massachusetts, Georgia, Illinois, and New York are the top states for you. In Canada? Then Ontario is tops. In the United Kingdom? London is king. Those are the top locations that were listed in the highest number of job postings to…
Email Marketing’s Gender Pay Gap
At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email…
Sending Remarkable Email: A SendGrid Interview with Chad White
The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed: Our mutual background in journalism What inspired me to write the 1st…
How to Nurture Email Marketing Innovation
It’s not enough just to find and retain talented email marketers. To create successful email marketing programs, brands also need to create an environment that fosters email marketing innovation, so you can avoid falling behind. Brands can do that through a variety of methods. Litmus spoke to email veterans at Adobe, Barkley,…
Many Marketers Feel Under-Supported and Disrespected
While most brands have been steadily increasing their investments in their email marketing programs, many email marketers don’t feel adequately supported. That’s unfortunate for both marketers and brands, because resourcing levels are highly predictive of email program success. But the concerns go beyond email marketers just feeling under-supported. In some cases, they…
The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White
I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about: How email marketing is de-siloing and being integrated with other channels and business functions How email is granted media, not…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
