Email Marketing RulesEmail Marketing’s Gender Pay Gap
At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email…
Sending Remarkable Email: A SendGrid Interview with Chad White
The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed: Our mutual background in journalism What inspired me to write the 1st…
How to Nurture Email Marketing Innovation
It’s not enough just to find and retain talented email marketers. To create successful email marketing programs, brands also need to create an environment that fosters email marketing innovation, so you can avoid falling behind. Brands can do that through a variety of methods. Litmus spoke to email veterans at Adobe, Barkley,…
Many Marketers Feel Under-Supported and Disrespected
While most brands have been steadily increasing their investments in their email marketing programs, many email marketers don’t feel adequately supported. That’s unfortunate for both marketers and brands, because resourcing levels are highly predictive of email program success. But the concerns go beyond email marketers just feeling under-supported. In some cases, they…
The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White
I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about: How email marketing is de-siloing and being integrated with other channels and business functions How email is granted media, not…
How to Get Buy-In for Email Marketing Projects
Although being data-driven is the aspiration, the majority of companies are pretty far off from that due to a myriad of challenges, from bad data to poor integration to cultural issues. The result is that budgets and projects are driven by many factors other than any kind of return on investment calculation…
The Fate of Yahoo Mail: Will Verizon Shut It Down?
In the wake of a rocky transition of verizon.net email accounts over to AOL, which included many accounts simply being shut down, there are now questions about how Verizon will handle Yahoo Mail. Will Yahoo Mail users also be migrated over to AOL accounts? Will these users lose their yahoo.com email addresses?…
Would You Describe Email Marketing as ‘Failure-Friendly’?
Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the…
The Email Professional: A Snapshot
More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. We’ll be releasing the findings of that survey in the weeks and months ahead, but in the meantime we’d…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
