Email Marketing RulesHow to Get Buy-In for Email Marketing Projects
Although being data-driven is the aspiration, the majority of companies are pretty far off from that due to a myriad of challenges, from bad data to poor integration to cultural issues. The result is that budgets and projects are driven by many factors other than any kind of return on investment calculation…
The Fate of Yahoo Mail: Will Verizon Shut It Down?
In the wake of a rocky transition of verizon.net email accounts over to AOL, which included many accounts simply being shut down, there are now questions about how Verizon will handle Yahoo Mail. Will Yahoo Mail users also be migrated over to AOL accounts? Will these users lose their yahoo.com email addresses?…
Would You Describe Email Marketing as ‘Failure-Friendly’?
Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the…
The Email Professional: A Snapshot
More than 3,500 marketers completed our State of Email Survey, which closed at the end of January and explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. We’ll be releasing the findings of that survey in the weeks and months ahead, but in the meantime we’d…
#AlternativeEmailFacts and the Truth
As a former journalist and long-time researcher, I’m profoundly troubled by our national struggles with the value of science, the need for evidence, and the meaning of the word “fact.” With the US government currently imposing gag orders on research, making executive decisions without proof and then disparaging judges who demand proof,…
Litmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons
I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including: Old OWA rendering engine deprecated? What are you doing to future-proof your career? Is a “View this email…
Top 10 Email Marketing Predictions for 2017
My Litmus teammates and I see a lot of change on the horizon this year. Here are our top email marketing predictions for 2017: At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White) Email marketers will break down silos and work cross-functionally…
The Evolution of Email Marketing: Past and Future
Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…
Webinar Recording + Q&A: State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
