Email Marketing Rules#AlternativeEmailFacts and the Truth
As a former journalist and long-time researcher, I’m profoundly troubled by our national struggles with the value of science, the need for evidence, and the meaning of the word “fact.” With the US government currently imposing gag orders on research, making executive decisions without proof and then disparaging judges who demand proof,…
Litmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons
I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including: Old OWA rendering engine deprecated? What are you doing to future-proof your career? Is a “View this email…
Top 10 Email Marketing Predictions for 2017
My Litmus teammates and I see a lot of change on the horizon this year. Here are our top email marketing predictions for 2017: At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White) Email marketers will break down silos and work cross-functionally…
The Evolution of Email Marketing: Past and Future
Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…
Webinar Recording + Q&A: State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…
5 Reasons List-Unsubscribe Concerns Are Overblown
Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here are 5 reasons why marketers shouldn’t panic… Unsubscribes are not inherently bad, since they don’t harm deliverability and may not harm revenue. Brands have made it…
17 Ecommerce Marketing Trends for 2017
Ometria asked me and 16 other experts what we thought would be big in ecommerce marketing in 2017. Predicted trends included a focus on content, understanding customer journeys, the rise of social commerce, a consolidation of retailers’ technology stack, and more. My prediction about e-commerce marketing next year centers around broadcast vs….
7 Email Marketing Predictions for 2017
With 2017 just around the corner, Campaign Monitor sought predictions for the New Year from me and six other email marketing experts: Alex Williams, Trendline Interactive Matthew Smith, Really Good Emails Daniel Codella, ZURB Andrea Wildt, Campaign Monitor Jordie Van Rijn, Email Monday Ros Hodgekiss, Campaign Monitor My prediction centers around automation…
Answers to 4 Burning Questions about Gmail Supporting Responsive Design
As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with…
Why It’s More Likely Now that We’ll Be Able to FixOutlook
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over with the FixOutlook.org Project, which Campaign Monitor started in 2009. Aimed at getting Microsoft’s…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
