Email Marketing RulesVerizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts
Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…
Marketing Chat about Email of the Future
As part of Rare.io’s Marketing Chat series, I spoke with Ned Nadima about the future of email marketing and a variety of other topics. Here’s a preview of the questions that he asked me: How did you get into email marketing? Many email marketing articles describe the email of the future as…
How Microsoft Could Leverage LinkedIn’s Business
I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses: What is Microsoft going to do with LinkedIn user data? Beyond the synergies around Microsoft’s Dynamics CRM and Bing ad targeting, LinkedIn user data could be…
5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers
Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for: LinkedIn messaging replaced by Outlook 365 LinkedIn contacts integrated into Outlook…
How to Identify Companies that Value Email Marketing
A good salary isn’t just about the money, it’s about respect. And it’s not just about respect of the individual, but also about respect for the activities that person is involved with. When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US,…
Report: 2016 State of Email Salaries & Jobs in the US
What’s a good salary for an email marketing position, given the role, industry vertical, size of the company, company location, and other factors? In the inaugural State of Email Salaries & Jobs in the US report, which is based on responses from more than 500 US-based marketers, we provide strong guidance on…
Email Marketing’s ROI Doesn’t Matter
We love email marketing here at Litmus, and are frankly often frustrated that some companies don’t see its value. To try to convince them, we frequently tout email marketing’s stellar return on investment, which is 38-to-1, according to research by the Direct Marketing Association. We’ve mentioned it in this report and this…
The People, Process, and Products of a Great Email Marketing Workflow
The right email marketing workflow is a mix of three P’s: people, process, and products. That’s how Elyse Dupre of DM News put it after I spoke with her about our 2016 State of Email Production report. I think that’s a great way to look at what it takes to build a…
Email Marketing in 2020 Report
Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting. All this change means that marketers are always reacting, learning, and planning for the future as…
I Wasn’t Always Proud to Be in Email Marketing
I have a confession: I wasn’t always proud to be a part of the email marketing industry. Shortly after making the jump from journalism to email marketing in the mid-2000s, I was at a party with my wife and told a new acquaintance that I was in email marketing. “Oh, so you’re…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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