Email Marketing Rules17 Ecommerce Marketing Trends for 2017
Ometria asked me and 16 other experts what we thought would be big in ecommerce marketing in 2017. Predicted trends included a focus on content, understanding customer journeys, the rise of social commerce, a consolidation of retailers’ technology stack, and more. My prediction about e-commerce marketing next year centers around broadcast vs….
7 Email Marketing Predictions for 2017
With 2017 just around the corner, Campaign Monitor sought predictions for the New Year from me and six other email marketing experts: Alex Williams, Trendline Interactive Matthew Smith, Really Good Emails Daniel Codella, ZURB Andrea Wildt, Campaign Monitor Jordie Van Rijn, Email Monday Ros Hodgekiss, Campaign Monitor My prediction centers around automation…
Answers to 4 Burning Questions about Gmail Supporting Responsive Design
As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with…
Why It’s More Likely Now that We’ll Be Able to FixOutlook
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over with the FixOutlook.org Project, which Campaign Monitor started in 2009. Aimed at getting Microsoft’s…
Verizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts
Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…
Marketing Chat about Email of the Future
As part of Rare.io’s Marketing Chat series, I spoke with Ned Nadima about the future of email marketing and a variety of other topics. Here’s a preview of the questions that he asked me: How did you get into email marketing? Many email marketing articles describe the email of the future as…
How Microsoft Could Leverage LinkedIn’s Business
I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses: What is Microsoft going to do with LinkedIn user data? Beyond the synergies around Microsoft’s Dynamics CRM and Bing ad targeting, LinkedIn user data could be…
5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers
Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for: LinkedIn messaging replaced by Outlook 365 LinkedIn contacts integrated into Outlook…
How to Identify Companies that Value Email Marketing
A good salary isn’t just about the money, it’s about respect. And it’s not just about respect of the individual, but also about respect for the activities that person is involved with. When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US,…
Report: 2016 State of Email Salaries & Jobs in the US
What’s a good salary for an email marketing position, given the role, industry vertical, size of the company, company location, and other factors? In the inaugural State of Email Salaries & Jobs in the US report, which is based on responses from more than 500 US-based marketers, we provide strong guidance on…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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