Email Marketing RulesHow Microsoft Could Leverage LinkedIn’s Business
I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses: What is Microsoft going to do with LinkedIn user data? Beyond the synergies around Microsoft’s Dynamics CRM and Bing ad targeting, LinkedIn user data could be…
5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers
Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for: LinkedIn messaging replaced by Outlook 365 LinkedIn contacts integrated into Outlook…
How to Identify Companies that Value Email Marketing
A good salary isn’t just about the money, it’s about respect. And it’s not just about respect of the individual, but also about respect for the activities that person is involved with. When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US,…
Report: 2016 State of Email Salaries & Jobs in the US
What’s a good salary for an email marketing position, given the role, industry vertical, size of the company, company location, and other factors? In the inaugural State of Email Salaries & Jobs in the US report, which is based on responses from more than 500 US-based marketers, we provide strong guidance on…
Email Marketing’s ROI Doesn’t Matter
We love email marketing here at Litmus, and are frankly often frustrated that some companies don’t see its value. To try to convince them, we frequently tout email marketing’s stellar return on investment, which is 38-to-1, according to research by the Direct Marketing Association. We’ve mentioned it in this report and this…
The People, Process, and Products of a Great Email Marketing Workflow
The right email marketing workflow is a mix of three P’s: people, process, and products. That’s how Elyse Dupre of DM News put it after I spoke with her about our 2016 State of Email Production report. I think that’s a great way to look at what it takes to build a…
Email Marketing in 2020 Report
Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting. All this change means that marketers are always reacting, learning, and planning for the future as…
I Wasn’t Always Proud to Be in Email Marketing
I have a confession: I wasn’t always proud to be a part of the email marketing industry. Shortly after making the jump from journalism to email marketing in the mid-2000s, I was at a party with my wife and told a new acquaintance that I was in email marketing. “Oh, so you’re…
Why the Rebirth of Email Marketing Is Coming in 2016
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration,…
7 Email Marketing Predictions for 2016
’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column: There will be many more positive media stories about email marketing than negative in 2016. Another major email service provider (ESP) will be acquired in…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
