Email Marketing RulesEmail Marketing in 2020 Report
Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting. All this change means that marketers are always reacting, learning, and planning for the future as…
I Wasn’t Always Proud to Be in Email Marketing
I have a confession: I wasn’t always proud to be a part of the email marketing industry. Shortly after making the jump from journalism to email marketing in the mid-2000s, I was at a party with my wife and told a new acquaintance that I was in email marketing. “Oh, so you’re…
Why the Rebirth of Email Marketing Is Coming in 2016
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration,…
7 Email Marketing Predictions for 2016
’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column: There will be many more positive media stories about email marketing than negative in 2016. Another major email service provider (ESP) will be acquired in…
10 Email Marketing Top 10 Lists for 2015
Over the past two weeks, the team here at Litmus has been boiling down the events of 2015 into 10 top 10 lists. Each covers a different aspect of email marketing. Check them all out here: Top 10 Email Design + Marketing Litmus Blog Posts of 2015 The most popular Litmus blog…
The Future of Email Coding Standards Is Stratified
Will we ever have email coding standards? This is a tricky question and my views on the matter have definitely evolved over the years along with the evolution of the email client and device landscape. Let me start by saying I now think there will never be a single email coding standard….
Infographic: 2015 Mobile-Friendly Email & Landing Page Trends
We’ve been beating the drum on the need to be more mobile-friendly for years as email reading has shifted from desktop and webmail to mobile devices. According to data from Litmus Email Analytics, mobile email reading has plateaued at around 50%. However, new joint research from Litmus and Salesforce shows that marketers…
My Time as a MediaPost Email Insider: 8 years, 163 columns
This month was my last as a MediaPost Email Insider. I’ve decided to move on and explore other opportunities, but I wanted to publicly thank MediaPost for sticking with me for 8 years and 3 months through three job changes and three acquisitions. During my time as an Email Insider, I wrote…
What the Verizon-AOL Deal Might Mean for Email Marketers
While all of the buzz around the $4.4 billion Verizon-AOL deal is about adding more content, video, and ad generation to the mobile company’s distribution platform, the acquisition will also likely affect email marketers. AOL is one of the oldest and most experienced inbox providers and, in terms of webmail rendering, is…
How Would An Email Tax Change Email Marketing?
On April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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