Email Marketing RulesMy 15 Minutes with Google Glass
I recently got my hands on a Google Glass, thanks to intrepid Glass Explorer and fellow ETer Jeff Rohrs, who has already written extensively about his experiences with the wearable device. I wanted to share some of my impressions as well, plus a cross-channel marketing takeaway. First, this is clearly a beta…
It Should Have Never Been Social Vs. Email
Email marketers have endured years of misguided “email is dead” rants from folks whom believed social was superior, but it appears that the script has been flipped. Increasingly, headlines like Email Is Crushing Twitter, Facebook for Selling Stuff Online, Why Email Punches 100x Above Social Media and Stores Seeking Shoppers Find Email Outdraws…
The Introduction to ‘Email Marketing Rules’
I’m very pleased to share with you the introduction to my new book, Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, which is about the best practices that lead to spectacular results, while steering you clear of trouble. I feel that too many people don’t understand…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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