Email Marketing RulesWhat Keeps Me Up at Night about Generative AI
During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann’s point of view was…
The Critical Differences between Machine Learning & Generative AI Today
The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led to significant confusion. First, because of our natural tendency to drop words…
SocketLabs: Email in 2025
Email marketing is a channel that is constantly in flux. Technology, the law, consumer expectations and behaviors, inbox and mailbox providers, and business goals all affect how the channel operates and where it’s headed. To help marketers get a bead on where the channel is headed, I join 25 other email marketing…
Accepting that You Can’t Change People… or Subscribers or Inbox Providers
You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
The Future of Content Marketing: 5 Predictions
While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital marketing, posted about 20,000 social media updates,…
Apple’s Link Tracking Protection: The Impact on Email & Other Channels
First Mail Privacy Protection, and now Link Tracking Protection (LTP). Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned, given how much MPP undermined open rates and made it much harder to only send to engaged email subscribers. However, LTP is mostly aimed at online advertisers, so marketers will generally…
Rightsizing Your Use of Digital Marketing Agencies
Digital marketing programs are dynamic, with needs, goals, and circumstances that change from year to year—even quarter to quarter. Regardless of what is changing, working with a digital marketing agency can be the solution. That’s because most agencies offer a variety of kinds of engagements that range from short-term to long-term, as…
The B2B Content Show: Has Generative AI Established a New Content Floor?
For content creators and brands, this is a pivotal question. SparkToro’s Rand Fishkin argues that “If your content isn’t better than what AI can produce, it’s not worth making.” I mentioned Rand’s point of view in a MarketingProfs column, The Future of Content Marketing: Five Predictions, and added my own spin. In…
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
12 Trends a-Trending: What to Plan for This Holiday Season
The 2023 holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
