Email Marketing Rules5 Foundational Marketing Books You Need to Read
Here at Oracle Marketing Consulting, we know we’re only as good as our ideas and our ability to execute. In other words, we’re only as good as our people. That means we not only aim to hire the most talented strategists, designers, analysts, coders, and account managers around, we are also constantly…
Is Your Brand Trusted Significantly More than ChatGPT?
The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not. Those who are more trustworthy than generative AI engines like ChatGPT will: Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage Be able to…
Sinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX
“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
10 Years of Email Marketing Rules: What’s Changed & What’s Next
Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically. These changes are top of mind for me personally as I just marked the 10-year…
Email & Coffee Podcast: ‘The Strategy Comes First’
I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…
How Much Harder Has Email Marketing Become?
I celebrated the 10-year anniversary of the 1st edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded 4th edition. A few stats: The 4th edition has 53% more must-follow and recommended rules than the 1st edition (184 vs. 120) The 4th edition’s glossary contains 143%…
The 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
The Biggest Shifts in Email Marketing Trends for 2023
The turbulence of the past few years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
‘Email Marketing Isn’t Taught at Colleges’
How did I get my start in email marketing? What’s my advice for new email peeps? What’s my office setup like? How do I (attempt) to maintain work-life balance? To get the answers to those questions and more… >> Read this @bettr_email interview
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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