Email Marketing RulesAccepting that You Can’t Change People… or Subscribers or Inbox Providers
You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
The Future of Content Marketing: 5 Predictions
While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital marketing, posted about 20,000 social media updates,…
Apple’s Link Tracking Protection: The Impact on Email & Other Channels
First Mail Privacy Protection, and now Link Tracking Protection (LTP). Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned, given how much MPP undermined open rates and made it much harder to only send to engaged email subscribers. However, LTP is mostly aimed at online advertisers, so marketers will generally…
Rightsizing Your Use of Digital Marketing Agencies
Digital marketing programs are dynamic, with needs, goals, and circumstances that change from year to year—even quarter to quarter. Regardless of what is changing, working with a digital marketing agency can be the solution. That’s because most agencies offer a variety of kinds of engagements that range from short-term to long-term, as…
The B2B Content Show: Has Generative AI Established a New Content Floor?
For content creators and brands, this is a pivotal question. SparkToro’s Rand Fishkin argues that “If your content isn’t better than what AI can produce, it’s not worth making.” I mentioned Rand’s point of view in a MarketingProfs column, The Future of Content Marketing: Five Predictions, and added my own spin. In…
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
12 Trends a-Trending: What to Plan for This Holiday Season
The 2023 holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…
5 Foundational Marketing Books You Need to Read
Here at Oracle Marketing Consulting, we know we’re only as good as our ideas and our ability to execute. In other words, we’re only as good as our people. That means we not only aim to hire the most talented strategists, designers, analysts, coders, and account managers around, we are also constantly…
Is Your Brand Trusted Significantly More than ChatGPT?
The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not. Those who are more trustworthy than generative AI engines like ChatGPT will: Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage Be able to…
Sinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX
“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
