Email Marketing RulesEmail & Coffee Podcast: ‘The Strategy Comes First’
I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…
How Much Harder Has Email Marketing Become?
I celebrated the 10-year anniversary of the 1st edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded 4th edition. A few stats: The 4th edition has 53% more must-follow and recommended rules than the 1st edition (184 vs. 120) The 4th edition’s glossary contains 143%…
The 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
The Biggest Shifts in Email Marketing Trends for 2023
The turbulence of the past few years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
‘Email Marketing Isn’t Taught at Colleges’
How did I get my start in email marketing? What’s my advice for new email peeps? What’s my office setup like? How do I (attempt) to maintain work-life balance? To get the answers to those questions and more… >> Read this @bettr_email interview
What I Got Right and Wrong about the Future of Email Marketing
With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur in the next 10 years….
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Continued Marketing Investments More Vital Now than during Past Downturns
When times get tough, brands rely even more on their marketing efforts. That’s because, as everyone knows, it’s far easier to generate sales from existing customers than to acquire new ones. As we head into an expected downcycle with reduced advertising spending, companies will need to mitigate the contraction in sales through…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
