Email Marketing RulesContinued Marketing Investments More Vital Now than during Past Downturns
When times get tough, brands rely even more on their marketing efforts. That’s because, as everyone knows, it’s far easier to generate sales from existing customers than to acquire new ones. As we head into an expected downcycle with reduced advertising spending, companies will need to mitigate the contraction in sales through…
Uplers: 2023 Email Marketing Predictions from 23 Experts
I join 22 other email experts in sharing my predictions for 2023. My predictions focus on customer data platforms (CDPs) and on Brand Indicators For Message Identification (BIMI). While I encourage you to click through and see what I say about those two promising technologies, I also encourage you to read the…
Webbula: Based on Past Economic Downturns, How Should Marketers Approach This One?
I join 11 other email experts in this Webbula roundup as we answer the question: How have your prior encounters enriched and modified your marketing approaches to prepare for an economic downturn? My answer focuses on my observations from the 2008-09 recession. Based on that, I recommend that brands consider: Upping their…
Halon: Email Trend Report 2023
2023 will continue a string of challenging years that has seen us transition from pandemic to recovery to high inflation and now to an expected global recession. The pressures that come with that are evident in the predictions assembled by Halon from 19 email marketing experts, including me. In particular, Matthew Dunn…
Imagining an Amazon Email Client: Prime Mail
Gmail is getting old. What’s the next hot email app? That was the gist of a tweet I saw early this year. At the time, the question made me reflect on the different features and capabilities of all of the major inbox providers, and what those differences said about inbox providers’ attitudes…
Litmus: 10 Email Marketing Predictions from the Experts
Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms: “The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel…
Webbula: What Are the Top Email Marketing Resources for Beginners?
Along with 8 other email marketing experts, I share some of my picks for the best resources for folks just starting out in the industry. My top picks include: Really Good Emails, in addition to signing up to lots of email programs yourself Email Geeks Slack community and the #EmailGeeks community on…
Webbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?
Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have: Curiosity…about consumer behavior, new platform developments, and more A comfort with numbers, as the art and science of email marketing…
12 Trends a-Trending: What to Plan for This Holiday Season
This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…
Webbula: What Are the Top 3 Reasons You Love Working in Email Marketing?
Along with 10 other email experts, I share my top 3 reasons why I love working our industry. For me, it comes down to: Loving the constant evolution of the channel and the fact that there’s always something new to talk about Enjoying the emphasis on data and insights, in addition to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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