Email Marketing RulesShould Emails Expire? Yes and No
Most commercial email that’s sent is never deleted by recipients. Moreover, most commercial email content is only relevant for a fairly short period of time—say, weeks tops for the vast majority of it. As a consequence, mailbox providers currently store and maintain access to a tremendous amount of old and completely irrelevant…
8 Lessons Learned from Giving 100+ Webinars
With the pandemic shutting down live conferences for the better part of the past two years, B2B marketers have leaned hard on virtual events. And as the number of webinars has risen, so too have people’s expectations. That’s a challenge because there are so many ways big and small to mess them…
Webbula: 2022 Email Marketing Predictions from the Email Experts
While marketers are deep into holiday planning and execution, as soon as the holiday madness ends, marketers will shift to making new year preparations. To get a sense of where email marketing is headed in 2022, Webbula reached out to me and 10 other email marketing experts: Shmuel Hershberg, Shyn Media Komal…
Litmus: 2021 State of Email Report
If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question:…
Email Privacy ‘Regulation’ in the Age of Big Tech
Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and…
Apple’s MPP May Drive Email Design Changes that Actually Hurt Customer Engagement
Apple’s Mail Privacy Protection will have a broad range of effects on email marketers, impacting email analytics, design, deliverability, personalization, and optimization efforts. Sadly, subscribers who enable MPP will receive less relevant emails and more emails than they would have otherwise gotten if marketers could better measure their engagement through opens. I…
The 2 Social Contracts Being Broken by Apple’s New Privacy Protections
Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to say…
Webbula: The Industry’s Reaction to Apple’s New Privacy Protections
In the wake of Apple announcing that it would soon be disrupting tracking pixels, obscuring IP addresses, and pre-fetching and cached images for its Apple email client users, Webbula wanted to take the pulse of the email marketing industry and determine how everyone is feeling and what they think this means of…
Doug & Friends Podcast: How to Become a Niche Expert with Chad White
I was pleased to join Doug Dennison, CEO at MailNinja and owner of Chimp Essentials, on his new podcast to talk about how to become a niche expert. On the show, I share my own personal journey, during which I’ve written three books and more than 3,000 posts and articles about email…
Email Evolution Conference Keynote: The State of Email Marketing
We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
