Email Marketing RulesInboxroad: How to Build a Strong Email Program in the Years Ahead
I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How…
EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White
I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email…
UNSPAM Conference: Work & Industry Trends
I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the…
Mobile Matters Podcast: Email Is NOT Dead. Stop Asking.
How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it, too. However, the truth of the matter is that email is NOT actually dead and is very much alive. I drove this…
9 Reasons Why Email Marketing Is Still the King of Customer Engagement
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. Email marketing’s return on investment remains stellar, returning $38 for every…
Hard Learned Lessons from Giving 100+ Talks and Webinars
At Litmus, we pride ourselves on having lots of first-time speakers at our Litmus Live conferences in Boston, San Francisco, and London. To help put these very talented—but often very nervous—email marketing experts at ease, we do everything we can to provide them with the information they need to make their sessions…
The Under-Staffing of Email Marketing Teams: 4 Faulty Justifications
Insufficient staffing and resourcing are major, persistent problems in the email marketing industry. Email marketers told Litmus that insufficient staffing was No. 2 on their list of the biggest email marketing challenges of 2018. They also told us that adding new staff and expanding their use of agencies and freelancers was at…
Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a…
3 Thank Yous from the EEC’s Thought Leader of the Year
I was privileged to be presented with the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year Award at the Email Evolution Conference in New Orleans last week. For those of you who weren’t in attendance, I wanted to share my acceptance speech with you here—because you all deserve my thanks as…
Executive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018
Do you know which email marketing challenges are holding your email marketing program back from achieving its full potential in 2018? Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
