Email Marketing RulesAre You Giving Those Who Unsubscribe the Cold Shoulder?
Is your unsubscribe process in line with your brand? What message does your unsubscribe page and opt-out confirmation page send to your customers? Too often those who opt out are met with a process that seems uncaring and messaging that conveys indifference and disinterest that sometimes borders on quiet hostility. For instance,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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