Email Marketing RulesEmail Marketing Trends for 2021: Competitive Differentiators
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Welcome Email Best Practices
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value….
Double Opt-In Best Practices
Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a…
On-Demand Webinar: The Email Subscriber Lifecycle
To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from…
On-Demand Webinar: Keep Optimizing Email Marketing Webinar
As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday…
Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’
I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why…
Email List Churn: How to Reduce Both Passive & Active Opt-Outs
It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience…
Common Marketing Outliers: Identifying & Managing Them
The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more…
Netcore Podcast: Strategies to Reduce Email Churn Rates
Since email has been the heart of marketing strategy, especially during the COVID-19 crisis, preventing email churn is the top priority for most email marketers. However, before you get to the task of retaining your email subscribers, it’s important for you to understand why your subscribers are churning, as well as which…
On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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