Email Marketing Rules4 Kinds of Email Addresses That Are Damaging Your Deliverability
Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, your deliverability can be in serious jeopardy. Here are four types of offending addresses and how to deal with each of them effectively: Invalid Email Addresses. These addresses are…
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The Verdict on Single Opt-In vs. Double Opt-In
We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. After weighing all the evidence, we’ve come to the following three opinions: Single opt-in just isn’t an option for everyone. Boiling permission…
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Single Opt-in vs. Double Opt-in: The Court of Public Opinion
The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. These comments deserve consideration and…
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Single Opt-In vs. Double Opt-In: The Case for SOI
We gather here to settle once and for all the debate as to whether single opt-in or double opt-in is the better signup process. Before we begin, let’s be clear on what these two terms mean: Single opt-in (SOI) is a subscription process where a new email address is added to your…
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Trends for 2015: Views from 10 Email Marketing Experts
To understand the latest best practices and the newest email marketing opportunities, Smart Insights asked me and 9 other email marketing specialists from around the world to share our recommendations. Published in Smart Insights – Email Trends 2015, the trends include: Responsive Email Design Animated Gifs Video in Email Dynamic Customization Predictive…
How 4 Social Media Predictions Impact Email Marketers
The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, it immediately had me thinking about how they affect email marketers. Here are four of the predictions that jumped out at me as being particularly relevant to email marketers:…
Crowd Favorites from the Swipe File: November 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Blue…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
Tweetables from Dreamforce 2014
It was a great week at Dreamforce 2014 and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Dreamforce at #DF14. Sears.ca overhauled cart…
Tweetables from Connections 2014
It was a great week at Connections and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Connections at #CNX14. Watch the Digital Marketing…
Crowd Favorites from the Swipe File: August 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Fab…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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