Email Marketing RulesCrowd Favorites from the Swipe File: July 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Michaels…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
Crowd Favorites from the Swipe File: June 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Mini…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
Crowd Favorites from the Swipe File: May 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
Crowd Favorites from the Swipe File: April 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
The 3 Pitfalls of Offline Opt-ins
Offline email signups offer many opportunities to lose a perfectly good subscriber through poor process. Shoppers at your stores, patrons at your restaurants, and visitors at your conference booths make great subscribers. The challenge is accurately collecting email addresses in these environments. Avoid these three offline opt-in pitfalls: Transcription, especially without verification….
Category: Uncategorized
Crowd Favorites from the Swipe File: March 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… The…
Category: Uncategorized
Tags: Email Design & Body Content, List Building & Profiling
My Dreamforce Presentation: The Good, the Bad, and the Best
Last week I had the pleasure of speaking at Dreamforce, the world’s largest software conference, about email marketing best practices. My presentation discusses eight email marketing practices and shares real-world examples of good, bad and the best executions. Thanks to all of you who attended. You can watch my presentation on YouTube…
Audience Growth Swipe File Debuts: Ideas to Reach More Consumers
Growing your audience in a thoughtful, methodical way across email, social and mobile channels has become a business imperative. To help inspire you to make the best use of your existing owned, earned and paid channels to build your proprietary audiences, we’re pleased to announce the launch of the Audience Growth Swipe…
Category: Uncategorized
Case in Point: Why You Should Audit Your Signup Process
Doing process audits may seem like a waste of time. After all, you probably won’t find anything major and there are lots of other things on your to-do list. But then again, you might indeed find something major and be super thankful you took the time to investigate. Last month, I released…
Category: Uncategorized
Tags: List Building & Profiling, Workflows & Quality Assurance
New Research: Numerous Emails Unsent Due to Opt-In Breakdowns and Delays
In our new report, Retail Touchpoints Optimized, we found that 16% of retailers did not honor opt-ins and another 9% took more than two weeks to honor opt-ins that took place via their homepages. Consumers who sign up for email via your website are consistently your most valuable subscribers, so these breakdowns…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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