Email Marketing RulesHow to Fill Your Digital Marketing Content Calendar in 8 Steps
A blank content calendar can be daunting. Here’s the 8-step approach that Oracle Marketing Consulting’s Creative Services team uses to build out content plans with our clients. Let’s start with major events that typically involve campaigns that last weeks or even months. These are our tentpole campaigns around which we build our…
First Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Marketing Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities,…
Fourth Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…
12 Trends a-Trending: What to Plan for This Holiday Season
This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…
Best Days to Send Email Marketing Campaigns This Holiday Season
This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just…
Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign
I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…
Third Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Second Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…
5 Digital Marketing Takeaways from the 2021 Holiday Season
A second consecutive chaotic and stressful holiday season is over—and just like last year, it’s tempting to want to close the book on it and never look back. However, that would be a mistake, as there are always lessons to be learned from Christmas Past that can help with our Christmas Future….
First Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
