Email Marketing RulesReport: 2016 State of Email Production
Are you missing out on software and tools that could improve your email production process? Does your company spend enough time on email coding? On the QA process? On analytics? Are you planning email content far enough in advance? Is your approval process too burdensome or too lax? To get solid answers…
Mobile Holiday Shopping Surge Benefited Mobile-Friendly Retailers
By all accounts, this was the most mobile holiday season yet, with the most important development being that mobile conversion rates and sales increased significantly. For example, 53% of all online shopping visits came from shoppers on mobile devices from Nov. 26 (Thanksgiving) through Sunday, Nov. 29, according to data from the…
The Shadow War for Holiday Email Marketing Victory
Retailers have long been concerned about tipping their hands to competitors, particularly during the critical holiday season. Using more personalization, segmentation, and triggered messaging increases the fog of war, making it more difficult for competitors to broadly know what you’re doing, especially when these strategies account for a majority of program revenue….
When Does the Holiday Season Start?
Every year there’s handwringing over Christmas creep, the idea that holiday shopping starts earlier and earlier. The issue over whether retailers should open their stores on Thanksgiving has been a catalyst for discussions about this in recent years. That’s a complicated issue, but what’s not is whether consumers are interested in buying…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
Improve Your Holiday Season Campaign Results by Sending These 3 Emails Now
The email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season: Re-permission Emails for your chronically inactive subscribers Win-Back…
5 Tips to Get Your Triggered Emails Ready for the Holiday Season
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons, like retailers are about to do. During November and December, retailers’ transactional emails and triggered emails will be high-performance assets. Here are 5 ways retailers can make their triggered emails…
December Review & January Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For December, we predicted that major retailers would send their active subscribers 28 promotional emails. That prediction turned out…
Free Shipping Day Email Marketing Insights
This holiday season we’ve examined email marketing activity and trends on Black Friday, Cyber Monday, and Green Monday. Now it’s time to look at Free Shipping Day. This is a shopping occasion that’s in decline. Unlike last year when email activity on Free Shipping Day exceeded Green Monday and rivaled other important…
Green Monday Email Marketing Insights
I’ve already shared insights from Black Friday Week and Cyber Week. Next up: Green Monday. This newish shopping occasion is just getting going. It feels a lot like Cyber Monday did in 2006, when that was a new term that consumers were becoming familiar with. Retailers spent quite a while establishing the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
