Email Marketing RulesSummer Edition of the Email Marketer’s Holiday Planning Checklist
Holiday planning for retailers is almost a year-round endeavor, but it starts getting serious during the summer months. To help retailers plan their email marketing campaigns, I’m writing a series of holiday planning checklists for Internet Retailer Magazine, the first of which is live now. In it, I advise retailers to: Adopt…
July Review & August Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends. In July, we predicted that major retailers would send their active subscribers 18 promotional emails during July—and we were right…
2014 Email Marketing Holiday Calendar
The slow buildup of the holiday season has already begun and many marketers are busy blueprinting their plans for the critical months of November and December. We want to help! Our 2014 Email Marketing Holiday Calendar contains a sleigh-full of information to help you plan, stay on trend, and ensure you’re sending…
Jan. 2014 B2C Email Volume Falls Post-Holidays: Retailers Sent 18.0 per Subscriber, Non-Retailers 7.3
During January, retailers sent each of their subscribers 18.0 promotional emails on average, down 30% from December. Non-retailers sent each of their subscribers 7.3 promotional emails on average, down 18% from the previous month. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers,…
Broadening the Appeal of Mother’s Day, Graduation and Father’s Day Promotions
Why pitch your subscribers on buying one gift when you could be convincing them to buy two? A number of retailers have applied this thinking to their Mother’s Day, graduation and Father’s Day messaging in recent years. In order to increase average order sizes and get sales where they wouldn’t have otherwise…
Dec. 2013 B2C Email Volume Soars: Retailers Sent 25.9 per Subscriber, Non-Retailers 8.8
During December, retailers sent each of their subscribers 25.9 promotional emails on average, up 26% from November. Non-retailers sent each of their subscribers 8.8 promotional emails on average, up 27% from the previous month. This data is based on the anonymous tracking for nearly 150 B2C brands, including retailers, restaurants, manufacturers, travel…
E-Gift Cards Increasingly a Real-Time Gift
Better delivery technology and the rise of mobile email reading has made e-gift cards, which have long been branded “the perfect last-minute gift,” into more of a real-time gift. While eGift Card Day is officially on Dec. 23, email messaging about e-gift cards has actually been higher on Christmas Eve since the…
Free Shipping Day Waning as Selling Day and Brand
With retailers putting greater emphasis on stretching out the holiday season in recent years, Free Shipping Day has emerged as a major email messaging occasion for marketers. However, this year retailers seem to be cooling Free Shipping Day. Among nearly 110 major online retailers that we’ve been tracking throughout the holiday season,…
Few Retailers Respond to Abandoned Carts on Cyber Monday
In my second guest column for ClickZ this holiday season (here’s the first), I take a deeper dive into the cart abandonment email research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic. On Cyber Monday, ExactTarget clicked through the promotional emails sent that day…
1st Mobile Christmas Greeted with Rise in Email Mobile-Friendliness
In this guest column for ClickZ, I take a deeper dive into the email mobile-friendliness research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic. Looking at the promotional emails of nearly 110 major online retailers, we found that from early October to late November…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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