Email Marketing RulesSubject Line Writing: 6 Trends that Are Driving Strategy Changes
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: Subject lines need to work with preview text. Subject lines can include many more visual elements. Subject…
Email Annotations in the Gmail Promotions Tab: Opportunities and Concerns
Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions…
Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’
I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…
SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?
How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…
How to Use AI Subject Line and Copywriting Tools Successfully
Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Oracle Marketing Cloud Consulting has…
How Marketers Can Adapt to Voice-Assistants Reading Emails
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. In this blog post, Oracle Marketing Cloud Consulting’s Kathryn Alva, Henry Alva, and…
Webinar Recording + Q&A: The Trends & Strategies That Will Shape Your Email Program in 2019
The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join me, Campaign Monitor’s Logan Baird, and Litmus’ Jason Rodriguez, Alice Li, and Bettina Specht as we break down the key insights from Litmus’ 2019 State of Email Report, explain the trends that are…
5 Embarrassing Subject Line Mistakes to Avoid
Subject lines are incredibly powerful. That’s because they are one of the first things that subscribers look at when they receive an email and are trying to decide whether to open it. The subject line is second only to your sender name in importance, as you’d expect with a permission-based channel like…
6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them,…
Outstanding Email Marketing Examples of Subject Lines
The goal of subject lines is often misunderstood; its influence underestimated; and its relationship with preview text ignored. But even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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