Email Marketing Rules6 Shocking Subject Line Myths
Subject lines are the most written about email marketing element, and they’re probably the most misunderstood as well. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are…
Why You Shouldn’t Use Opens to Gauge Subject Line Success
Marketers understand that subject lines are incredibly important to the success of an email marketing program. However, what many marketers don’t understand is how to determine whether a subject line is successful or not. You’ve probably heard people say that the goal of subject lines is to get opens; that the goal…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
On the Horizon: Subject Line Designers?
Given the lift in message engagement that’s seen in nearly every channel when you add an image to a message, it’s exciting that we now have limited use of images in subject lines. As I discuss in Salesforce’s 100 Inspiring Subject Lines, special characters like stars and hearts started appearing in the…
6 Retail Email Marketing Priorities for 2015
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…
4 Key Subject Line Trends Driven by Mobile and Social
After your sender name, your subject line has the biggest impact on whether subscribers open your emails or not. Here are four key subject line trends to keep in mind during 2015: 1. Mobile continues to shorten subject lines. Because mobile devices display fewer characters of a subject line than their webmail…
100 Inspiring Subject Lines: 2006 to 2014
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales message, tapping into the voice of your customers, or just conveying your brand’s attitude, creativity in less than half the length of a…
Quick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…
Infographic: Optimizing the Second Subject Line – Snippet Text
Your sender name has the biggest impact on whether subscribers open and engage with your emails or not. The vast majority of marketers do a great job of using the same sender name consistently to ensure they’re recognized in the inbox. Your subject line has the second largest impact. Because of its…
The Most Inspiring Subject Lines
There’s probably no greater fascination among email marketers than subject lines. Creating magic in just a few dozen characters is a mix of art and science and luck. While straightforward subject lines tend to fair best, I recently shared 100 of my favorite creative subject lines since 2006 to inspire folks to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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