Email Marketing RulesMarketing, Demystified podcast: The Future of Email Marketing
Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. I join Marketing, Demystified podcast host Jenn Mancusi to discuss these changes and how marketers can adapt. During the 55-minute episode, we talk about: 3:37 – How generative AI is transforming email marketing and…
4 Hallmarks of Today’s Best Email Marketing Programs
To succeed at email marketing requires constant iteration and evolution with an eye on gradual improvements. And this iteration happens in an environment of continual change—with some of those changes requiring adaptation and some merely presenting distractions. Experienced email marketers know that a good email marketing program… Has an active mailable list…
Email Marketing’s Future and Beyond
Named a 2024 Contributor of the Year, I chat with CMSWire about a range of issues that will be critical to marketers this year and beyond, including: The future of email marketing Balancing personalization & broad appeal Improving customer journeys via email Email metrics and insights Overcoming common email marketing challenges >>…
How to Identify & Create More Great Customers
Every company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, you’d like to grow that 20%, because increasing…
How to Overcome Common AI Mistakes [with on-demand webinar]
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
Understanding AI: 5 Frameworks for Marketers
We’ve all seen the nested framework above for AI, machine learning, and generative AI. And chances are, unless you’re a developer of AI systems, it didn’t help you understand the significant differences between these wildly different tools either. To help marketers better understand the differences, we’ve created five frameworks that illuminate the…
Litmus’s State of Email in Lifecycle Marketing Report
Lifecycle messaging is an important aspect of email marketing for nearly every brand. However, many are underutilizing it or struggling to get the most out of their lifecycle marketing efforts. Based on a survey of nearly 1,000 marketers, Litmus’s State of Email in Lifecycle Marketing Report shares critical insights that can help…
Can You Over-Personalize Your Digital Marketing Messages?
Until recently, very few brands needed to seriously ponder that question. Yes, personalization has been a major marketing trend for nearly two decades. However, even as brands have gained new and increasingly sophisticated ways of personalizing content, they’ve had their aspirations limited by numerous realities, including their marketing platform’s capabilities, data quality…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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