Email Marketing RulesHow to Identify & Create More Great Customers
Every company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, you’d like to grow that 20%, because increasing…
How to Overcome Common AI Mistakes [with on-demand webinar]
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
Understanding AI: 5 Frameworks for Marketers
We’ve all seen the nested framework above for AI, machine learning, and generative AI. And chances are, unless you’re a developer of AI systems, it didn’t help you understand the significant differences between these wildly different tools either. To help marketers better understand the differences, we’ve created five frameworks that illuminate the…
Litmus’s State of Email in Lifecycle Marketing Report
Lifecycle messaging is an important aspect of email marketing for nearly every brand. However, many are underutilizing it or struggling to get the most out of their lifecycle marketing efforts. Based on a survey of nearly 1,000 marketers, Litmus’s State of Email in Lifecycle Marketing Report shares critical insights that can help…
Can You Over-Personalize Your Digital Marketing Messages?
Until recently, very few brands needed to seriously ponder that question. Yes, personalization has been a major marketing trend for nearly two decades. However, even as brands have gained new and increasingly sophisticated ways of personalizing content, they’ve had their aspirations limited by numerous realities, including their marketing platform’s capabilities, data quality…
Could Loyalty Be the Missing Piece in Your Email Campaigns?
How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective? I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more….
Evolving Your Account-Based Marketing Program [with on-demand webinar]
Account-based marketing (ABM) is a marketing and sales approach that focuses on a small number of high-value accounts rather than trying to market to a huge number of potential customers across an entire industry. With this focus, brands then send these accounts highly tailored marketing content and sales outreach to close the…
How to Prioritize Email Personalization’s Perennially Moving Target
Email personalization has been a major priority for marketers for well over a decade. In Oracle Digital Experience Agency’s annual Email Marketing Survey, personalization has been among the top three trends in terms of both adoption and impact for all five years that we’ve done the survey. This finding is echoed by…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
