Email Marketing RulesWebinar Recording + Q&A: Email Tactics Customers Hate
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands…
Webinar Recording + Q&A: 2018 Email Marketing Kickoff
Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…
Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on…
Smart Insights: Email Marketing Trends 2018
In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…
Report: 2017 State of Email Creative
Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…
Smart Insights: Email Marketing Trends in 2018
2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…
Infographic: 2017 Shopping Cart Abandonment Email Trends
The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. Whether you currently have a cart abandonment email…
I’m a Who in Phrasee’s ‘Who to Follow’ Series
I’m excited to be the latest to be interviewed for Phrasee’s fun ‘Who to Follow’ Series. We talk about the new edition of my book, Email Marketing Rules, and where email marketers go wrong with metrics and subject lines. We also talk about what the future holds for email marketers and how…
LiveIntent’s Everything Email Podcast: The 6 Stages of the Subscriber Lifecycle and More
In this episode of the Everything Email Podcast, I join the show’s hosts, Ali Swerdlow and Kerel Cooper, to discuss: The 6 stages of the subscriber lifecycle: acquisition, onboarding, engagement, super-engagement, re-engagement, and transition How email attention spans have increased over the past 6 years Email virality, including what drives it, what…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
