Email Marketing RulesHoliday Email Marketing: 4 Reasons to Start Planning Now!
Black Friday, the unofficial start of the holiday season, is just a little more than three months away—and 80% of marketers haven’t begun planning their holiday email marketing campaigns yet. Here are four reasons that email marketers should be planning further out for peak season campaigns like holiday campaigns: Most retailers send…
Innovative Partner Interview with Movable Ink
I recently spoke with Movable Ink, which just integrated Litmus’ Instant Previews into their platform. Here are the questions they asked me: How does email marketing fit into the larger digital marketing picture? How have you seen email greatly impact your business? When is email data most critical to your efforts: During…
B2B Marketers’ Emails Need to Be More Targeted
Voice of customer research firm ERDM Corp. has found that B2B marketers’ email marketing programs are frustrating customers and prospects with their “horrendous spray and pray” tactics. Ernan Roman, President of ERDM, added, “the level of exasperation and irritation is profound.” I spoke with Demand Gen Report reporter Klaudia Tirico about the…
Marketing Chat about Email of the Future
As part of Rare.io’s Marketing Chat series, I spoke with Ned Nadima about the future of email marketing and a variety of other topics. Here’s a preview of the questions that he asked me: How did you get into email marketing? Many email marketing articles describe the email of the future as…
How Brands Use Email to Engage Customers at Every Stage of the Life Cycle
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today’s consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information, and…
The 5 Biggest Disruptors to Email Marketing’s Status Quo
Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…
Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…
The Limits of Email Marketing Automation
Two-thirds of marketers expect machine learning, AI, and predictive software to determine the majority of the content (subject lines, images, copy, etc.) in marketing emails at some point, according to research published in our Email Marketing in 2020 report. And that’s very understandable considering the massive scale of email marketing and the…
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them
Your inactive email subscribers are not all the same, so you need different strategies for addressing them. By my count, there are 3 different kinds of inactives: Never-Actives, who are new subscribers who have never engaged Lapsed Customer Inactives, who are inactive subscribers who have also become inactive customers Current Customer Inactives,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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