Could Loyalty Be the Missing Piece in Your Email Campaigns?
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How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective? I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more….
How to Prioritize Email Personalization’s Perennially Moving Target
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Email personalization has been a major priority for marketers for well over a decade. In Oracle Digital Experience Agency’s annual Email Marketing Survey, personalization has been among the top three trends in terms of both adoption and impact for all five years that we’ve done the survey. This finding is echoed by…
Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
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Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure…
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
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Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success. For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or…
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
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Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Email Marketing Trends for 2024: Proven Essentials
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Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
3 Benefits of a Customer Data Platform
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Many brands are excitedly exploring ways to deploy artificial intelligence and machine learning to improve their omnichannel experiences. However, most are quickly discovering serious limitations on their ability to move forward because of how scattered and fractured their customer data is. It’s not hard to understand how we got to this place….
Everybody Hates Your Brand podcast: Personalization & Its Limits
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Personalization is perennially a top email marketing priority. Does that indicate a massive failure or is something else at work? I join Everyone Hates Your Brand podcast host Rob Voase to talk about all things personalization. We talk about priorities, challenges, avoiding creepiness, and much more. Here’s a rundown of our conversation:…