The Long and Short of Progressive Profiling
Data is the fuel for all targeted and tailored messaging. Getting good information is the tricky part. The best sources of intel comes directly from your subscribers. Much can be inferred by your subscribers’ purchases, browsing and other interactions with your brand, but there’s also value in asking your subscribers directly about…
The Higher Bar for Browse Abandonment Emails
Because of their high ROI, cart abandonment emails are growing in popularity, although only 20% of retailers are using them, according to recent research. Adoption is even lower for browse abandonment emails, which are emails that are triggered in response to a subscriber browsing your website but not purchasing anything. However, that…