Fourth Quarter 2023 Holiday Marketing Quarterly
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The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. Our fourth quarter guide contains a 23-point checklist that helps you wrap up…
Accepting that You Can’t Change People… or Subscribers or Inbox Providers
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You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately
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I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…
Making Seasonal Adjustments to Automated Campaigns to Boost Results
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Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better. This is especially true during the…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
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Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
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Let me be blunt: We are so far away from generative AI writing personalized emails in any meaningful way. So very far. Yet, I keep hearing people suggest that generative AI will be writing highly personalized emails to individuals in the not-too-distant future. I don’t think this is a realistic expectation at…
The 5 Biggest Changes from a Decade of Email Marketing Change
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Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…