Email Marketing RulesSegmentation & Personalization Ideas to Explore: An Oracle Consulting Checklist
Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…
Fourth Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…
Message Prioritization: How to Emphasize the Right Messages
Which messages should I send this subscriber today? For many brands, the answer to that question is complex, because some of their subscribers are qualified to receive multiple broadcast, segmented, or automated messages because of their preferences or behaviors. However, sending them a bunch of messages in quick succession tends to create…
Email Marketing in Flux: The Biggest Changes Impacting the Channel
Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel…
10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix
Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth…
Email Newsletters: The New Best Practices
Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about…
Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign
I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…
Content Planning: Advice from Oracle’s Global Digital Marketing Agency
If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content…
Unlayer: Create Engaging Email Subscriber Journeys
Understanding how different subscribers move through the subscriber lifecycle and what their needs are at each stage is critical to getting the right messaging in front of them. In this interview with Unlayer, I talk about the subscriber lifecycle and automated subscriber journeys, answering questions such as: Out of the 5 stages…
What’s Your Digital CX Strategy for Out of Stocks?
The pandemic, geopolitics, and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
