Email Marketing RulesCustomer First Thinking Podcast: Email Still Rules
Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing…
6 Ways to ‘Review and Improve’ Your Automated Emails
As a slogan to promote automated emails, “set it and forget it” has been disastrously successful. That’s because, while it spurred marketers to create lots of triggered campaigns, it set horrible expectations for how to maximize their effectiveness. The truth is that these are living, breathing campaigns that need ongoing care and…
The Biggest Shifts in Email Marketing Trends for 2022
The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
Email Marketing Trends for 2022: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
Progressive Profiling: Fuel for Long- & Short-Term Personalization
With the phaseout of third-party cookies on the horizon, brands are focusing more on collecting zero-party data. This is information that’s provided directly to brands by consumers. Often, it’s provided in response to progressive profiling efforts—that is, ongoing efforts to build an evolving picture of a customer or prospect over time through…
Email Marketing Trends for 2022: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
8 Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement for email marketers. That is requiring marketers to redefine how they select active audiences for campaigns, how they determine inactivity and make suppression decisions, and how they design journey progressions that…
e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022
The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…
Dyspatch: The Email Marketing Trends That’ll Dominate 2022
It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand…
How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar
Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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