Email Marketing RulesEmail Marketing Trends for 2021: Unproven Opportunities
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Sendinblue: 15 Experts Predict the Future of Email
From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year. My advice centers on the fact that changing…
ZeroBounce: Email Marketing Tips to Help You in 2021
I join 9 other email marketing experts in sharing my advice about how to succeed with email in the year ahead in this post on the ZeroBounce blog. My advice centers on how open time behaviors have changed during the pandemic and how adoption of send time optimization has increased significantly in…
Holiday Marketing Quarterly: First Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Coherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How…
Direct Mail: The Most Overlooked Digital Marketing Channel
Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital…
Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch
The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer…
The Future of Travel: Long-Term & Short-Term Recommendations
No industry has been more heavily impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than travel and hospitality companies. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for…
Inboxroad: How to Build a Strong Email Program in the Years Ahead
I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How…
Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant
“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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