Email Marketing Rules10 Years of Email Marketing Rules: What’s Changed & What’s Next
Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically. These changes are top of mind for me personally as I just marked the 10-year…
Dyspatch: Interview with Chad S. White
What will email marketing look like in 2023, 2024, and beyond? Do you think other inbox providers will adopt Mail Privacy Protection? Should marketers pay attention to what subscribers say or do? Will AMP for Email be a centerpiece of email marketing in 10 years? Sepy Bazzazi, Growth Marketing Manager at Dyspatch,…
FreshMail: Email Marketing Trends for 2018
I join 11 other experts in sharing my email marketing predictions for 2018 with FreshMail. My predictions is that: Creating and optimizing automated emails will be a major trend in 2018. Already, nearly 13% of brands already generate the majority of their email marketing revenue from automated emails, according to our 2017…
Campaign Monitor: 2018 Email Marketing Predictions
What’s in store for email marketers in 2018? Campaign Monitor asked this question to me and five other email experts: Samantha Anderl, Senior Director, Acquisition Channels, Campaign Monitor Alex Williams, Creative Director, Trendline Interactive Philip Storey, Founder and CEO, Enchant Kath Pay, CEO, Holistic Email Marketing Jordie van Rijn, Founder, emailvendorselection.com My…
I’m a Who in Phrasee’s ‘Who to Follow’ Series
I’m excited to be the latest to be interviewed for Phrasee’s fun ‘Who to Follow’ Series. We talk about the new edition of my book, Email Marketing Rules, and where email marketers go wrong with metrics and subject lines. We also talk about what the future holds for email marketers and how…
Email Innovations for the Next 5 Years: Consumers vs. Experts
To uncover how email is likely to evolve in the years ahead, Mailjet surveyed consumers about a range of email-related topics and spoke to several email marketing experts, including myself. The resulting ebook is full of interesting insights, such as: Email is the channel that consumers most expect to still be using…
The Evolution of Email Marketing: Past and Future
Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…
The 5 Biggest Disruptors to Email Marketing’s Status Quo
Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…
Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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