Email Marketing RulesThe Last Word on March 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Sending an email with no CSS. #EmailWeekly Redesign – Week 1 (Medium) The Conversion Benchmark Report (Unbounce) Insightful & entertaining tweets Love @zillow‘s approach 2 getting email team close 2 engineering means…
The Last Word on February 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should we stop inlining styles in emails? (Medium) Gmail promotions tab inbox delivery stats (Zettasphere) America Loves Email (Relevancy Group) Email, LinkedIn and white papers remain key strategies in lead gen for…
The Last Word on January 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Animated GIFs in emails, message word count, and reply-to addresses: benchmark data findings (IBM THINK Marketing) Preheader Text: 6 Models and a Case Study with a 96% Lift in Revenue-per-Email (Jeanne Jennings)…
The Last Word on December 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Smashes Social Again To Drive One In Five Cyber Monday Sales (MediaPost) And my four email marketing predictions for 2017 are…. (Adestra) Limitations of HTML Email Design – Email Width and…
The Last Word on November 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Study finds e-retailers are making it more difficult to unsubscribe from emails (Marketing Land) Why People Open Emails (Backed by Research) (MailMunch) Measuring success in email – we’re doing it wrong (Medium)…
The Last Word on October 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2016 Lookbook (Shaw + Scott) 2016 Holiday Email Marketing Report (MailCharts) Retailers to Prepare for Post-Election Holiday Shopping (National Retail Federation) Get Your Customers Back With Excellent Win-Back Emails (Sleeknote) Google has…
The Last Word on September 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus) Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus) Reports of email’s demise…
The Last Word on August 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Everything You Wanted to Know About Email CTA Buttons (Really Good Emails) Simple email subject lines are failing to engage consumers: stats (Econsultancy) Teaching the Email Marketer How to Fish (Adobe) An…
The Last Word on July 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Most Agencies Stay Away from ROI Metrics (MediaPost) Understanding The Email ‘Frequency Math Effect’ (MediaPost) When and How to Create Customer Journey Maps (Nielson Norman Group) The popularity of personalization by…
The Last Word on June 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends of 2016 (so far) (Really Good Emails) Misconfigured email servers open the door to spoofed emails from top domains (Detectify) ., ? and ! – Does punctuation in the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
