Email Marketing RulesThe Last Word on September 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How Gmail’s unsubscribe button really affects email marketers (Campaign Monitor) Email marketing innovations – what’s new? (SmartInsights.com) Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options (MediaPost) Energize Holiday Emails with…
The Last Word on August 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers 7 experts on why building your email list is so important (Campaign Monitor) The New School Marketer’s Guide to Email Deliverability (Oracle) Video in Email (StyleCampaign) Insightful & entertaining tweets @matty_caldwell:…
The Last Word on July 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Maybe It’s Time To Redefine ‘The Store’ (Forbes) The World’s Top 50 Email Marketing Influencers (Vocus) What’s Next For Inbox Placement? (MediaPost) The Ultimate Guide to Email Image Blocking (Litmus) How…
The Last Word on June 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers CASL’s Impact on Email Marketers (ClickZ) Blacklists: The Ultimate Guide (Return Path) All Senders Get Blacklisted, But Smart Ones Manage Risk (MediaPost) Email Marketing: Browse abandonment campaign drives more than $300,000…
The Last Word on May 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails (Litmus) Users Receptive To Social Logins, Marketers Slow To Adopt Them (MediaPost) Gmail’s message to email marketers: Focus on engagement (Campaign…
The Last Word on April 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Reengagement Campaigns: When Should You Drop Inactives? (MediaPost) Triggered Email Messages: Keys to Success (ClickZ) Results and Lessons from 9 Subject Line split tests (ZettaSphere) Gmail Continues to Shift the Market…
The Last Word on March 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms (ClickZ) 10 Steps to Keep Bad Email Addresses Out of Your Database (Silverpop) The ultimate mobile email statistics overview…
The Last Word on February 2014
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Email Blows Social Media Out the Door — Any More Questions? (ClickZ) Content Considerations For Your Automated Email Program (MediaPost) 11 A/B Split Testing Mistakes I See Businesses Make All The Time (Conversion…
The Last Word on January 2014
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s The Best Send Time? (MediaPost) Trade Secret: The Right Response To Engagement-based Filtering (MediaPost) Personalization Sees Payoffs in Marketing Emails (Emarketer) Rethinking the Post-Purchase Email Strategy (DEG blog) Thoughts on “ISP relations”…
The Last Word on December 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers What’s Your Post-Holiday Email Plan? (MediaPost) 4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season (Marketing Land) Personal @instagram.com email addresses could be part of the app’s new…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
