Email Marketing RulesThe Last Word on 2013
Happy New Year! As we say hello to 2014, I wanted to recap some of the best content from Email Marketing Rules and ExactTarget during 2013. Of course, it all began with the publication of Email Marketing Rules (paperback/ebook). You can check out the Introduction and an exclusive excerpt for free. To…
The Last Word on November 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement (MediaPost) Subscriber Engagement Over Time (MailChimp Blog) A How-To Guide For eReceipts (Marketing Land) A common preference request error that’s easily fixed (Zettasphere Blog)…
The Last Word on October 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers “Free” is not a Dirty Word (and 4 other Subject Line Findings) (Return Path) The Current State of Mobile 2013 Q3 (Spectacular Stats) (The Mobile Marketer) The Email Design Conference 2013 San Francisco…
The Last Word on September 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Email Subscriber Experience 2008 – 2013 (Return Path) The Dangerous Tension Between CMOs and CIOs (Harvard Business Review) 10 More Habits Of Highly Ineffective Email Marketers (MediaPost) The How-To Guide to Responsive…
The Last Word on August 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Deliverability Misconceptions: The Insider Break-down (Experian) The Habits Of Highly Ineffective Email Marketers (MediaPost) What’s an Email Hash, Anyway? (ClickZ) Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile…
The Last Word on July 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Increase the Value Of Your Abandoned Cart Emails (MediaPost) Personalized digital marketing is your ticket to the relationship era (Responsys) The death of IP based reputation (Word to the Wise) Consumers Are Underwhelmed…
The Last Word on June 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers The Cost of a Subpar Email Campaign (Multichannel Merchant) Mobile Is Eating The World (AVC) Gmail for Android 4.5 – First Impressions – Part One (BrightWave Marketing) Bonobos & Email Aptitude Part III:…
The Last Word on May 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers A False Dichotomy (ClickZ) Most Effective Emails Are Personal (MediaPost) Make Your Memorial Day Email Messages Memorable (E-Dialog) Emails We Love: Hyatt Reservation Reminder (Movable Ink) Four Types of Email Content that Your…
The Last Word on April 2013
A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Nine email marketing tricks that earn eBags $14 a head on email subscribers (Smart Company) Subscribers, Fans, & Followers: 2013 Global Executive Summary (ExactTarget) 66% of marketers say email delivers ‘excellent’ or ‘good’…
The Last Word on March 2013
A roundup of articles, posts, tweets and emails you might have missed last month: Must-read articles, posts & whitepapers Responsive email design (#RED) Spamhaus Speaks Marketers Push to Take Email Mobile Marketing In The Age Of The Inbox Within The Inbox Using a Popover as an Acquisition Tactic Triggered Emails Secure Higher…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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