Email Marketing RulesThe Last Word on December 2023
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail’s AI-Powered Spam Detection Is Its Biggest Security Upgrade in Years (Ars Technica) A Crash Course on List Unsubscribe (Spam Resource) The Bot Menace: Deciphering the Hidden Threat to…
The Last Word on November 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues (MediaPost) Consumers Want Companies to Take a Stance on Climate Change, Mental Health (Insider Intelligence) The Reluctant…
The Last Word on October 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports US Marketers Increase Email Marketing Budgets as They Seek Ways to Increase Engagement (Insider Intelligence) Spamhaus Opens Doors to Public Submissions to Enhance the Email Experience (EmailExpert) Newsletter Directories – Your…
The Last Word on September 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use (SparkToro) Why Some Companies Are Not Increasing Spend on Generative AI (MarketingProfs)…
The Last Word on August 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds (MediaPost) AI Is Killing the Old Web, and the New web Struggles to be Born (The Verge)…
The Last Word on July 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Consumers Worldwide Are Most Willing To Share their Email Address (MediaPost) Public Web Unravels in AI-Driven Storm (Axios) Rising Interest Rates Might Herald the End of the Open Internet (Wired) Animated…
The Last Word on June 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Beyond Belt-Tightening: How Marketing Can Drive Resiliency during Uncertain Times (McKinsey & Co.) The Font-Size Issue (Type E) 5 Steps to Mastering the Modern Martech Landscape (RPE Origin) Why Newsletters Are…
The Last Word on May 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Nonprofit Welcome Email Report (Nonprofit Campaign Lab) 2023 Decision Dilemma Global Study (Oracle) Small Business Leaders Embrace AI: 82% Expect Disruption in the Next 5 Years (Clutch) Accessibility Report 2023 (Email…
The Last Word on April 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports When Cold Email Ices Your Marketing Program (Only Influencers) AI-Generated Content Is the New Floor (SparkToro) You Are Not a Parrot (New York Magazine) Guess Which Device Has Supplanted Computers As…
The Last Word on March 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports 3 Ways Data Can Steer You Wrong—and How to Glean Better Insights (MarTech) 100 Abandoned Cart Email Subject Lines — and How To Create More (Constant Contact) The Price Of Privacy:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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