Email Marketing RulesThe Last Word on April 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review) How Many Email Marketers Are Actually Writing “Dark Mode” Code? (SendView) You’re Still Being Tracked on the Internet,…
The Last Word on March 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Apple’s ‘Hide My Email’ Adoption Rates and What to Do About It (FreshAddress) 4 Qualities of an Intent-Driven Marketing Automation Email Program (MarTech) When Content Impacts Deliverability (Kickbox) E.U. Takes Aim at…
The Last Word on February 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 9 Favorite Lessons From 20 Years in the Email Marketing Industry (Webbula) Expert Advice for Senders on Shared IPs (Kickbox) Update on the Gmail App Prefetching Images (SparkPost) Uniting the Email Community…
The Last Word on January 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 8 Stats Show Email Subscribers Worth a Lot More Than Social Media Followers (The Tilt) The New Normal (Google Trends) How to Send a One-Time Burst (Postmaster @ Yahoo) The Biggest Trends…
The Last Word on December 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs) Defining the Four Types of Data and Knowing When to Use Them (Litmus) Insightful & entertaining tweets It’s been a minute since we’ve…
The Last Word on November 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Holiday Apple Pie: MPP Is Having An Impact At A Bad Time (MediaPost) Micro-Conversions: What They Are and Why They Matter (MarketingProfs) Email Shopping Reimagined (Postmaster @ Yahoo & AOL) When Cookies…
The Last Word on October 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Trust Delusion: Consumers Have Less Faith in Brands Than Brands Think They Do (Email Insider) 8 Tips to Turn Subscribers into Loyalists (Only Influencers) Post-Purchase Emails: 12 Ways to Drive Customer…
The Last Word on September 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke:…
The Last Word on August 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does…
The Last Word on July 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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