Email Marketing RulesThe Last Word on August 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost) Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek) Most Consumers Will Not Shop In Stores…
The Last Word on July 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me…
The Last Word on June 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights…
The Last Word on May 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use (MediaPost) How to create a BIMI-compatible logo using SVG images (ValiMail) Insightful & entertaining tweets Opting-in is something someone…
The Last Word on April 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show…
The Last Word on March 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting…
The Last Word on February 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look…
The Last Word on January 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification?…
The Last Word on December 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why?…
The Last Word on November 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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