Email Marketing RulesThe Last Word on October 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How not to get people to open your emails (Email Geeks Slack) Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers) Consumers Want Emails From Brands to Be…
The Last Word on September 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports My Life as an Email Entrepreneur: My Final Article. (OnlyInfluencers) How to Code Search Bars in Email (Email on Acid) Do Not Reply to This Email: Here’s What You’re Missing (Email Optimization…
The Last Word on August 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Warning to Marketers: You Can’t Cost-Cut Your Way To Growth (Forbes) Most Marketers Still Don’t Let Consumers Control Email Frequency or Content (eMarketer) Litmus Live London 2019: A Recap in Tweets (Litmus)…
The Last Word on July 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports British Airways faces record £183m fine for data breach (BBC) Cultivate Lasting Customer Relationships Through Loyalty Programs (CMS Wire) Tinder Inspired Interactive Email: Interview With Penguin Random House (Email on Acid) Email…
The Last Word on June 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports It’s Probably Time to Stop Announcing the Death of Email (Forbes) Is This Common Mistake Affecting Your GDPR Opt-In Rate? (Smart Insights) Email on Tap Episode 11, with Dan Deneweth, Senior Director,…
The Last Word on May 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience (Litmus) Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing (Email Vendor Selection) What brands…
The Last Word on April 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 13 Email Marketing Statistics That Are Shaping 2019 and Beyond (Convince & Convert) Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back (Litmus) Insightful & entertaining…
The Last Word on March 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Marketing ROI: What leads to better returns? (Litmus) Take action and stay up-to-date with dynamic email in Gmail (Google) Audiences, targeting and signups (Word to the Wise) Good Copy is Good…
The Last Word on January 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Hot New Channel for Reaching Real People: Email (Wall Street Journal) Reputation is in the eye of the beholder (Word to the Wise) You’ve Still Got Mail (Forrester) Sailthru Joins the…
The Last Word on December 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Email Innovations That Most Interest Consumers (MarketingProfs) You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC) Verizon says Oath is dead….
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
