Email Marketing RulesThe Last Word on February 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Seven Hidden Measures Of Email Deliverability (MediaPost) Are You Distracted by the Wrong Email Metrics? (Iterable) The six challenges every email marketer must face (Econsultancy) Insightful & entertaining tweets Need more…
The Last Word on January 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why marketing technology is sucking the life out of the marketing profession ({grow}) How a Different From Name Can Hurt Your Engagement (Return Path) Ten Tips for Giving More Effective Creative Feedback…
The Last Word on December 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports A Beginning of Year Email Audit Checklist (Trendline Interactive) Repealing net neutrality and its unintended consequences for email (Adestra) 8 Brands Using Email Personalization Like Pros (Campaign Monitor) Estonia, the Digital Republic…
The Last Word on November 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2018 Email Marketing Predictions (Campaign Monitor) Meet the #Emailgeeks community on Twitter [Infographic] Ditch the Bunker Mentality: Email Works Better with Other Channels (MediaPost) Insightful & entertaining tweets In 2017 the year…
The Last Word on October 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Better Email on Design (Jason Rodriguez) 95% Boost in Conversions from a Small, Simple Change (Email Optimization Shop) What annoys your clients the most when receiving an email? (Smart Insights) Why…
The Last Word on September 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Improving Gmail Delivery (Word to the Wise) 7 Really Good Unsubscribe Pages + Preference Centers (Really Good Emails) What’s the Most Annoying Thing About Email Marketing? (eMarketer) Getting GDPR consent & opt-in…
The Last Word on August 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2017 A-Z of Email Marketing Guide (SendGrid) Interactive Email: The Guide to Earth-Shattering Inbox Experiences (Delivra) 3 step guide to email-friendly MEGA-GIFs (Email Design Review) Rapportive founder’s new startup Superhuman is what…
The Last Word on July 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why no one has ‘re-invented’ email yet (Mashable) Thou Shalt Not Rent Email Lists: An Interview with Adestra’s Ryan Phelan (MediaPost) Amazon sent nearly 700 million promotion emails on Prime Day (Digital…
The Last Word on June 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Mark Zuckerberg Was Wrong About Email (Inc.) Growth in Digital Users in US (The Next 10,000 Hours) How the top 100 US e-retailers are using welcome emails (and what marketers can…
The Last Word on May 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Halo Effect: Marketers Stuck In Last-Click Attribution (MediaPost) The New Age Of Infinite Media And What It Means For Marketing (Forbes) Using the Customer Journey to Help You Achieve Sales Success…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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