Email Marketing RulesPressure Builds for New US Privacy Law as State Laws Pile Up
Momentum toward a new comprehensive US privacy law started with the California Consumer Privacy Act (CCPA), which passed in 2018 and went into effect in 2020. Since it was signed into law, more than a dozen other states have passed their own privacy laws to enhance consumer privacy rights, regulate the collection…
4 Stakeholders Every Email Marketing Program Has & What They Want
Email marketing is as powerful as it is complicated—and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and priorities. Email marketers have the challenging job of satisfying all of those stakeholders and…
Is CAN-SPAM Now Meaningless?
The US’s anti-spam law, The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act, was passed way back in 2003. That was well before much stronger anti-spam laws were passed in other countries, most notably CASL in Canada and GDPR in the EU, which have set email marketing standards for multinational…
6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
The 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Key International Loyalty Regulations for Global Brands to Know
Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to…
The Future of Email Podcast: A Conversation with Chad S. White of Oracle
I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…
What Is and Isn’t a Transactional Email?
This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses….
Email Marketing Trends for 2021: Proven Essentials
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
