Email Marketing RulesHoliday Marketing Predictions: What to Expect This Year
Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this year revolve…
The California Consumer Privacy Act Add to Pressure for a New National Standard
First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold…
Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the…
Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’
I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…
SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?
How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…
The Latest B2B Email Marketing Trends
At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…
Total Retail: Email Marketing’s ROI – Three Insights for Retailers
Email remains one of the most effective marketing channels, generating a 38-to-1 return on investment across all industries, according to Litmus’ Email Marketing ROI: The Factors That Lead to Better Returns whitepaper. Companies in the retail and consumer goods and services industries generate email marketing ROIs nearly as high, getting 37 times…
Chief Marketer: Why GDPR Can Improve Your Email ROI
“GDPR is not the cataclysm everyone was expecting,” I told Beth Negus of Chief Marketer for this article. 60% of brands that are complying with GDPR saw their email lists shrink by less than 10%, according to a Litmus poll. And our whitepaper on email marketing’s ROI also found that brands operating…
The California Consumer Privacy Act: What Marketers Need to Know
Driven by the continued rise in consumer data breaches and growing privacy concerns, the State of California has passed the California Consumer Privacy Act (CCPA). The law will significantly strengthen privacy in the U.S. when it goes into effect on January 1, 2020. The law is part of a global trend toward…
Email List Validation: 9 Expert Marketers Share Their Thoughts on the GDPR
The General Data Protection Regulation goes into effect on May 25. To explore the issues around GDPR, Email List Validation reached out to nine experts, including me. Together, we address: The ambiguities in the law The opportunity it presents, which is an issue I discussed with Emarsys recently The need to be…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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