AI Opportunities Throughout the Email Production Process
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Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process: Conception: Identifying the need for a…
Rightsizing Your Use of Digital Marketing Agencies
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Digital marketing programs are dynamic, with needs, goals, and circumstances that change from year to year—even quarter to quarter. Regardless of what is changing, working with a digital marketing agency can be the solution. That’s because most agencies offer a variety of kinds of engagements that range from short-term to long-term, as…
10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix
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Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth…
Third Quarter 2022 Holiday Marketing Quarterly
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The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Content Planning: Advice from Oracle’s Global Digital Marketing Agency
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If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content…
Email Marketing Trends for 2022: Proven Essentials
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Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…