Email Marketing RulesMore Email Marketing Workflows Incorporating Task Runners & Static Site Generators
We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators. Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down…
The Email Design Podcast #62: 2017 State of Email Workflows (Part II)
In this episode of The Email Design Podcast, I continue my conversation with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. In Part 1, we talked about content planning, production cycles, and email design and development tools. In Part 2, we walk through the sections of the…
The Email Design Podcast #61: 2017 State of Email Workflows (Part I)
In this episode of The Email Design Podcast, I speak with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. We walk through each section of the report, talking about… Content planning Production cycles Email design and development tools …before running out of time. We then recorded Part…
Report: 2017 State of Email Workflows
Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes…
Finding the Goldilocks Email Approval Process
Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous approval process (68.6% vs. 52.1%) rather than a burdensome process or one that’s…
7 Easy Wins to Add to Your Email Marketing To-Do List
Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…
Webinar Recording + Q&A: State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…
Infographic: Many Email Marketing Mistakes Going Undetected
Our 2016 State of Email Production report found that 31.6% of marketers hadn’t halted a single email send in the past 12 months and that 49.4% hadn’t sent a single apology or correction email. At first, we were very impressed by these brands. However, as we dug into the data, we became…
The Deeper Meaning Behind 5 Email Marketing Soundbites
While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…
Why It’s More Likely Now that We’ll Be Able to FixOutlook
Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over with the FixOutlook.org Project, which Campaign Monitor started in 2009. Aimed at getting Microsoft’s…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
