Email Marketing RulesThe B2B Content Show: Has Generative AI Established a New Content Floor?
For content creators and brands, this is a pivotal question. SparkToro’s Rand Fishkin argues that “If your content isn’t better than what AI can produce, it’s not worth making.” I mentioned Rand’s point of view in a MarketingProfs column, The Future of Content Marketing: Five Predictions, and added my own spin.
In this episode of The B2B Content Show podcast, I join host Jeremy Shere to dive into this issue. In particular, we break down my assertion that “To be successful, content marketers will need to rise well above that fray with timely content; unique examples; original research; novel ideas; and compelling, authentic, and trustworthy voices.”
Listen in wherever you get your podcasts or…
>> Listen now at B2BContentShow.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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