The Biggest Shifts in Email Marketing Trends for 2025 [with on-demand webinar]

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include:

• Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates
• Changes at inbox providers, including broader BIMI support, Apple’s launch of iOS 18, and Gmail’s increasing use of Automatic Extraction
• Generative AI raising concerns and opportunities across the marketing spectrum

To help you prioritize your email marketing efforts this year, we surveyed Oracle Digital Experience Agency’s hundreds of digital marketing experts for the sixth year in a row, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as the impact they predict each will have in 2025. Then we mapped the results into adoption-impact quadrants.

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between its impact and its adoption, and more.

>> Read the entire post on Oracle’s Modern Marketing Blog