Email Marketing RulesInfographic: 2013 Email Marketing Holiday Calendar
Christmas Day is just a little over five months away!!! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email campaign strategy.
Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or the newer “Black Friday in July” and “Cyber Monday in July” campaigns.
To help you with your holiday campaign planning, we’ve created this helpful calendar that for each month includes:
- A projection of the average number of promotional emails retailers will send each of their subscribers
- The portion of that overall email volume that will be holiday messaging
- Common holiday messaging themes
- Key days to be aware of
- And much more.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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